Discover the latest developments in the digital world

It's not always easy leading a team without being bossy. Especially when you suddenly become your own coworkers' team lead. That's exactly what happened to Joeri, who learned 8 valuable lessons on leading a team over the last three years.

With the acquisition of the Dutch agency We are you, Intracto Group takes another big step forward. We are you is a rock-solid agency that specialises in Microsoft technologies such as Sitecore and Umbraco, among others. Intracto Group is building an integrated full-service agency and aims to be a true partner for its clients, allowing them to excel in the areas of strategy, creation, content, marketing and technology.

In a previous article, I covered the selection of a new marketing automation platform. So, you have your new shiny platform. But now the real work begins: the successful deployment of the tool in your organisation. This blog post intends to get you started.

So, you think the time is right to take the next steps in communicating with your prospects and your customers? Then you should also think about investing in a new marketing automation tool. This blog post helps you choose the right one.

In the second part of this two-part blog, we will go deeper into segmentation and personalisation as well as cover the possibilities of A.I. in relation to digital marketing.

How can we make the world easier for all? That’s the main focus of World Usability Day, which is celebrated across the world today, November 12th. As this year’s theme is Human Centred AI, let’s discuss 3 factors that can a) help within the context of AI and b) function as general guiding lights to improve the general usability for your brand, product or service.

Data and the use of it is fast becoming an important part of our daily lives. This data allows the modern marketer to employ new digital techniques when communicating with his consumers and clients. But how do you get the most out of this data?

With the acquisition of the digital agency Burst, Intracto Group has taken another significant step towards a leading position in the field of digital services in the Dutch market. Following the acquisition of Burst, Intracto Group is now over 900 experts strong.

Just over a year after Intracto's acquisition of Adagio, we say goodbye to the Adagio brand. This way, we confirm our ambition to be a strong brand in the market, where customers can be helped end-to-end and platform-independent to boot.

Marketeers could spend more time and energy on tasks in which they can make a real difference by automating recurring, manual actions. Zapier is an ideal tool to enable automation among over 2,000 applications.

The popular app TikTok is under attack. Instagram is taking the opportunity to launch its own competitor in more than 50 countries: Instagram Reels. What are chances of Reels becoming a success and (how) can you use it as a company to reach your target audience?

Following the takeover of the Ghent-based Bake & Company, Intracto Group has reinforced its line-up with an experienced team well-versed in strategic digital marketing and sales. The takeover is fully in line with Intracto Group’s ambitions to lead the sector and excel in the domains of strategy, creation, content, marketing and technology.

Not so long ago, influencer marketing made its first appearance. As a full service digital agency, of course, we did not let this go by unnoticed. At first, it was trial and error for many influencers, brands, companies and advertisers. In the meantime, there has definitely been some progress. A great deal has been learned and the market for influencer marketing has become more mature.

The creative digital agency One Shoe joins forces with the ambitious Intracto Group. The acquisition enables One Shoe to use its expertise in Drupal and Laravel on a larger scale. Together with Intracto Group, the team consisting out of 45 employees wants to be able to offer its network full-service projects, both as an end-to-end partner in strategy, creation, content, marketing and technology as a specialist in one of these domains.

Mid April 2019, Adagio organised an exclusive Customer Experience (CX) roundtable for about 10 senior leaders from various industries. The venue of choice was the high-end restaurantComme Chez Soi in Brussels, Belgium.

Email marketing is a topic with which both consumers and marketers alike tend to have a ‘love and hate’ relationship with. And yet, marketeers should be very wary not to overlook email in their entire multi-channel strategy. According to a Litmus survey, today it is still the channel generating the highest ROI for marketers.

The analytical revolution in sports started with the 2002 Oakland baseball team. Despite a limited budget, this team managed to win the championship against all odds, and did set a record for most consecutive wins. What can we learn from this?

Storybook is a tool for organizing UI components and an alternative to PatternLab, another design system which is more opiniated towards atomic design. Both systems can be used to independently design and create components and integrate them into Drupal but Storybook has some interesting features.

The expertise of the new Selligent team perfectly complements Adagio's knowledge and experience in Salesforce, Adobe and Oracle. In terms of marketing automation, this creates a complete offer of services for both SME and enterprise solutions.

With the acquisition of the creative performance agency Be Connect, Intracto Group is expanding its French language expertise in the field of digital strategy, content marketing and performance. This is an excellent opportunity to have an even greater impact in Brussels.

Be Connect's client portfolio includes companies such as Nestlé, Beobank, Etam, Undiz, Brico, D'Ieteren, VOO and Brussels Airport.

Intracto Group reinforcing itself with the Dutch GUC Agency.

This creative agency has 105 team members and is known for successful integrated campaigns for clients such as Coop Supermarkten, Primera, Welkoop, Superunie, KPN, Klaverblad, Jacobs Douwe Egberts Professional, Universal and VANS

As a Drupal expert, Blue4You is well known to both Belgian government and European institutions and has built a strong reputation since more than 15 years.

Want to know a little trick that will make you write better copy? And how you can apply it to your content marketing and strategy? My little trick does the job every time: the grandmother principle.

Marketing automation and B2C are often considered a ‘match made in heaven’. For retailers with millions of customers marketing automation is an ideal means to communicate with them in a personalised and efficient way. But is marketing automation useful in the B2B market where companies often have only a few hundred customers? We believe the answer is: absolutely!

74% of marketers cite inbound marketing as their primary marketing goal. What is inbound marketing exactly? What are some best practices?

On June 7th 2019, this year’s edition of Digital Transformation Summit will take place. We’re proud to announce that we are one of the main sponsors of the event!

Last month, Adagio’s CEO Lucas Decuypere cruised around the States to become immersed in the latest and innovative trends in marketing and customer experience management.

After the massively attended South by SouthWest 2019 (also known as SXSW), he flew on to Las Vegas to join the Oracle Modern Customer Experience 2019 (19-21 March 2019) event. He finished up with another largely attended international marketing event, the Adobe Summit (26-28 March 2019).

Here are the biggest trends and key takeaways he is most excited about from the three events combined.

Despite being often skeptical about certification programs ourselves, we do see the value in some of them in some particular cases. This blogpost will focus on the Acquia Drupal certification programme.

Being online constantly allows consumers to search any information they like any time they prefer. They compare the products of different brands before they make a purchase. As a result, they can easily see which company suits better their needs. So why would they choose company A instead of company B, even if company B serves a better price?

The 3rd edition of Digital Pharma Summit, an assembly for pharma professionals in Belgium, will be held on Friday February 8 2019. This year, Adagio will be delivering a closing keynote to its +150 delegates.

We’re almost a year into GDPR and even though the seminars, social media posts, whitepapers and other content pieces about the subject have waned, GDPR is not dead — far from it. As more firms are embarking on a digital transformation journey, we noticed that GDPR still causes many uncertainties. The question almost always boils down to, “How can we remain competitive in a world where tight regulations with legal punishments are imposed for data gathering, regardless of whether it’s marketing data, personnel data, or any other kind of data we have or need about a person?”

Vue (pronounced ‘vju’, like view) is a progressive framework for building user interfaces. It has a lot of benefits for developers and businesses alike. Our expert Sead explains.

Which company does not want stars promoting their products? But are stars your best brand ambassadors? They are not necessarily a fan of your brand but are rather paid to promote your brand. There is no denying that, if a famous pop star is wearing your brand of clothing, your sales will explode. But let’s be realistic, this does not come cheap. So, if you are a smaller brand, you cannot afford this.

Adequate and performant marketing automation requires a lot of content. This content needs to be accessible, manageable and ready for all channels.

Every marketeer working in retail knows about the RFM model, one of the pillars of marketing in retail. It has been used for many years and is still very relevant in the digital world we live in today and therefor often used in Marketing Automation. We at Intracto have added another.

CRM is an umbrella term for Sales automation, Marketing automation and Service automation. Too often, CRM is used to only define Sales automation as this was the first expression to be widely used. This insight explains the difference between Sales Automation, Marketing Automation, and Service automation as well as their value and use.

Marketing Automation is no longer about squeezing customers into customers journeys. Today, it is the consumer who is in the driver’s seat: he is on his individual customer journey and you as a marketeer should aim to build a maximum of touchpoints with the consumer on this journey.

Discover what the role of Marketing Automation is in the age of digital marketing. It’s role is broad and daunting but DMI will break it down for you!

Buyer personas are profiles based on analytics of common behaviour, thinking, interactions, paths and characteristics of your customers. They are not a representation of your target group or ideal customer!

The brief answer: e-mail marketing is a part of marketing automation.

Marketing automation tools can do everything e-mail marketing tools can do but have extra features. Marketing automation practices are quite different from e-mail marketing practices though.

Do you run any brick-and-mortar stores? With actual shopping windows and shelves with tangible products? No better way to lure customers to your high street shop than to engage them in online dialogue. What will keep them from browsing at your place and buying online somewhere else? We would like to bust a few myths.

Since the new GDPR legislation took effect on May 25, all individual data is much more protected than before. Companies from now on will need your permission to collect, store, process and transfer your data.